From sent to clicked
Emails at each step.
People who clicked, by link
Different recipients who clicked each kind of link.
Sends and clicks by day
Day the email was sent (Pacific time).
Click rate by campaign
Share of emails sent that were clicked.
How soon people click
Time from delivery to first click.
Click rate by job type
What the customer's last job with us was (from the customer list).
Click rate by recipient
Webmail, business or Saviano staff.
Campaigns
Recipients: who did what
Every email in the filters above, with what the person did. Use it to pick who to write to next, and export the list for the next campaign. Contains customer e-mail addresses: keep it inside the company.
Opens are an upper bound: Apple Mail and some apps load the tracking image on their own. Clicks are the reliable signal. Scanner clicks (mail security software that opens every link right after delivery) are ignored unless you turn that off, and so are clicks on the unsubscribe page unless you tick it under Link clicked. The recipient list at the bottom shows customer e-mail addresses.